Parsnip Dating Site

Aug. 21, 2019

Networking isn’t too far off from dating. It’s a bit nerve-wracking, you hope the other person likes you and there’s a pretty good chance you could get rejected. Yet romantic feelings aside, when you know you have a good connection -- you just know! However, one of the challenges we face in networking is how and when to turn your connection into a partnership without jeopardizing your connection. Generally, if I see an opportunity to partner, I pounce on it. As the owner of a female focused networking organization, Six Degrees Society, we’re constantly partnering with the newest wine brands, snacks and cool spaces. So how do I turn a connection into a partnership? I’m spilling my secrets below.

1. The “Ask”

Networking isn’t too far off from dating. It’s a bit nerve-wracking, you hope the other person likes you and there’s a pretty good chance you could get rejected. Yet romantic feelings aside, when you know you have a good connection - you just know! 2 Wild Parsnip (Pastinaca sativa) Description Parsnip is a plant that is familiar to many of us in its culinary form. It has been grown as a root crop for centuries, with reports dating back to the Romans and Greeks and from medieval Europe on the plant being used as food for people and livestock.

Partnerships ideas can hit at the most unexpected moments. Often times, I’ll meet someone and say, “We should do something together.” Rather than waiting to craft a formal partnership, I’ll send an informal email to that person to continue the conversation. For example, after recently meeting a female golf pro I had the idea for a weekend golf 101 event for women. I quickly emailed her (“Let’s talk about an event” in the subject line) to keep the momentum going. The next step is getting on a call to flush out all the details.

2. Find the solution to their problem

Creating a partnership involves a mutually beneficial opportunity where both parties walk away feeling like they got more. What is the problem that your potential needs can solve? A few examples of problems:

  • Do they need brand awareness for their product or space?
  • Do they need marketing assets for their website or social media platforms?
  • Do they need testimonials from real consumers?

After identifying their problem, identify the solution and figure out how it would benefit your business as well.

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For example:

  • You need to keep your overhead low and need alcohol for an upcoming event.
  • You are looking for a venue space that is stylish but free.
  • You want to introduce your members to cool products and once they see a new, cool product they typically tag them and you on Instagram.

The connections that turn into the strongest partnerships start with mutually beneficial opportunities for both parties.

3. Give more than you take

I like to give new brands a platform to market themselves. While I’m excited to introduce my audience to their offerings, I am also excited to get in front of their communities for cross-promotional purposes.

4. Over-communicate

Partnerships happen weekly for us but for a first-time partner, it’s best to over communicate everything. Make it clear and spell it out on what you’re providing and what they’re providing. Communication around run-of-show, questions for a panel and information about who will be in attendance is also beneficial. For our events, we let our partners know the following:

  • We will create all event marketing materials from the RSVP page to the graphics for social media.
  • We will handle securing the venue, providing food and drink and marketing to our audience.
  • Our partner will share the graphics with their community.
  • Our partner will manage all materials they need for their presentation.
  • Please arrive 30 minutes before the event starts for pictures.

A lot of this happens over email, but because we hopped on an initial call right away together, we also have flexibility to work through details over the phone if need be.

5. Continue to nurture the relationship

Once the partnership has ended, it’s vital to send a thank you email thanking them for their time, asking for feedback and suggesting ways you can partner again in the future. This is also a great time to hop on a quick call if they prefer chatting versus emailing.

Turning a connection into a partnership can be fun and rewarding. Every new connection should inspire you in some way. While it might not yield a partnership, a connection is something that is important to be maintained since it’s impossible to see where a connection can take you. I urge all my clients to stay top of mind to their connections so they are always thinking of you or your business as the solution to a problem.

AboutSix Degrees Society: We are a women’s networking group that hosts a diversified series of monthly programming for millennial young professionals. In two years, Six Degrees has evolved into much more than strictly professional networking; we are now an ever-growing community of women all over the country who empower themselves and each other, are hungry to learn new skills, and are tomorrow’s game changers.

We strive to maximize your time and make connecting easier. Through a referral program all attendees are friends of friends of friends and are pre-approved by our community. We take the guesswork out of who you meet while at networking events, creating a warm and inviting environment to be the authentic version of yourself.

How does it work? At each event we handpick who you meet while networking followed by our amazing programming. That means you'll met two people for 15 minutes each as well as get the bios and contact information of all the attendees. Now that's networking with intention.

Oct. 10, 2019

Big data came to online dating years ago – first with sites like eHarmony.com and match.com, and later with apps like Tinder and Bumble. And about 1,496 others (not kidding). The sites and apps use alignment on location, mutual friends, common interests, personal preferences and even astrological sign to make personal matches for dating, friendship, and more!

From the inception of Parsnip, we’ve connected brands for mutually-beneficial partnerships. In order to objectively connect companies, we aim to utilize big data, machine learning and a recommendation engine. Not unlike dating, where big data offers some number of informed matches to a person, we believe that we can get you close to that right match as a company based on underlying objective qualities about your business: things like company values, product attributes, use-case/occasion, location, etc. And what’s incredible about connecting brands based on what they’re all about, is that we can not only match brands to other brands, but also to events, agencies, freelancers, influencers – basically any partner they need to grow their business.

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So, what’s driving the need to use data to find your next partner? In a ‘dating for brands’ world, why is it all about the data? (and does anyone else get jazzed that data and dating are similar words???)

Underlying Values Give You Something To Rely On

Not unlike dating, having shared values with a partner really does matter. eHarmony reflects that: “If you have shared values, regardless of your interests, your relationship has a good chance of success.” The same applies to the business world. If your business and the brand, influencer or agency you’re working with have a shared set of underlying values, you will always have something to rely on when the going gets tough. We think of business values as:

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  1. Founders: the things that inspired the founder to start the business or who the founder is (like health challenges, making the world a better place, being a veteran founder or mother/daughter team)
  2. What the business stands for: this is likely tied to your social mission or deeper intent (which could be seen in your give-back programs or your B Corp certification, for example), and your product attributes (like gluten-free, sugar-free, plant-based, etc.)
  3. Treatment of your customer: if you’re not on the same page about how your target customer should be treated, it’s really hard to make progress in a partnership. This value is a bit harder for the Parsnip team to articulate as objective values, but through guidance and education around how to execute and connect with your customer through a partnership, we aim to support finding alignment here!

For example, Snow Monkey partnered up with fellow female-founded brands for an International Women’s Giveaway:

Make it a goal to articulate the values up front when working with a new partner, and point to them if you ever run into challenges in the relationship. And then of course, tell your customers all about it!

For example, Amazon Go and Theo Chocolate used the back of their co-branded bar to share why they’re working together:

Mutual Interest Stays Intact

Beyond the data that supports the aligned values between your business and another business, there is even more data that we use to ensure mutual interest: the occasion that ties your companies together (great for brand x brand or brand x influencer matching), or the intent behind what you’re working on (what activity did you agree to do together?). The occasion is all about how your customers use your product(s): what they’re doing before, during, and after consuming your product are all opportunities for finding brand partners. And all those occasions (backpacking, commuting, Halloween, snacktime, bedtime, etc.) are all data we can use to match brands! From there, we can also match on the activity type – things like giveaway, social media marketing, in-kind product donation for an event, etc. This alignment on occasion and activity cuts the “huh, why are we working together?” out of the discussion with a potential partner and gives you a strong mutual interest that will stay intact for the duration of your relationship.

A great example? Element Shrub articulated not only that jam is perfect in drinks (data match: occasion) in this giveaway but that their products can be used in combination with jam to create a delicious drink!

Your Customers Will Thank You

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When you use solid data to form the basis of your business partnerships, you ultimately make it really easy for your customers to understand your brand story. You’ll get less of the “huh?” when you partner with another brand if you’ve aligned on occasion and founder story, for example, because both brands have a shared use case and founder background that already made sense to one of the brand’s group of customers. In addition, it is incredibly beneficial if you can share more of the ‘why’ you’re working together: less work for your customers is more loyalty for you. Your customers will thank you.

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So next time you’re curious about what this dating for brands thing is all about, remember that it’s all about the data and our ability to objectively get you closer to the right match based on your business values and mutual interests. Curious to get in on the action and take advantage of the search and filter capabilities we have for our members? Join Parsnip!